Visual Information Essay -- Anatomy, The Retina

Visual information is seen because light passes through the cornea and is focused by the lens as an inverted image on the retina (Ellis, 2004). The retina is composed of photoreceptor cells; rods and cones with the greatest density of cones situated within the fovea, thus vision is sharpest for images and information projected to the fovea (Ellis, 2004). Subsequently visual information of lateralized foveal stimuli projects to the cerebral hemisphere within the brain. In the brain, the left visual hemifield projects to the right hemisphere and the right visual hemifield projects to the left hemisphere (Lavidor, Ellis, Shillcock & Bland, 2001). Generally for most individuals (in particular right handed), visual recognition of words and information is more efficient for display within the right visual field. However it is debated whether foveal information lateralized within the left or right visual field is double-projected to both hemispheres or unilaterally projected to the contrala teral hemisphere because the fovea is anatomically split and there is differential contribution of the two hemiretinae. Two theories have been put forward regarding how visual information is projected to the hemispheres. According to the split fovea theory, hemispheric division in processes occurs right up to the point of fixation. When the eyes are fixated within a written word visual information about the letters falling to the left of fixation initially projects to the right cerebral hemisphere, whilst visual information about the letters falling to the right of fixation project to the left cerebral hemisphere. Foveal processing is split so precisely at the vertical midline that all letters at either side of fixation project (unilaterally) to th... ...occurring in foveal vision away from the midline however this is not visible or obvious when recognition of visual information occurs. There is an overlap at the centre of the fovea where information projects simultaneously to both hemispheres, this being consistent with the bilateral theory. On the other hand, split fovea theory is an interesting theory of fixation effects that has been inspired by previous research unconnected with split fovea theory and thus incapable of providing appropriate evidence. More recently, split fovea theory has been based on experiments conducted specifically in its support but in which fixation locations were not monitored and stimuli exceeded foveal vision. It is good to see that research in the area is beginning to improve but it is difficult to be enthusiastic about any theory when there is no compelling evidence to support it.

Easing Our Childrens Fears :: essays research papers

Easing Our Children’s Fears   Ã‚  Ã‚  Ã‚  Ã‚  Children today are faced with a more hostile world than the one in which their parents grew up. Because of this, today’s children are also experiencing greater fears and worries. The fears of abuse, violence, drugs, AIDS, and divorce are problems most adults didn’t even consider while growing, yet they are commonplace among kids today. Of those fears, the fear of AIDS is one of the few which can be reduced by efforts of parents and teachers. The most effective way to reduce the anxieties children may experience regarding AIDS is through education. The basis of most fears for children, is that of the unknown. It is the responsibility of parents and teachers alike to teach the facts about this terrible disease to our children, and through this, allay the fears our children may have regarding AIDS. By educating our children about the basics of this disease, how it is transmitted, and how to prevent exposure, we can clarify myths and facts, and send our children into the world with knowledge, and some control over their fears.   Ã‚  Ã‚  Ã‚  Ã‚  Teaching our children about the basics of the disease can help to reduce their fears. AIDS, or Acquired Immunodeficiency Syndrome, is the final stage of a disease which causes an abnormal reduction in the body’s natural ability to fight disease and infection. Because of this, most people who contract AIDS will eventually die due to “AIDS related causes.'; This can occur in a period anywhere from 5-15 years after exposure to HIV (human immunodeficiency virus), the cause of AIDS. So far, no “cure'; for AIDS has been found, but current treatments have been found to postpone the onset of AIDS, and prolong life. With medication and some precautions, many patients lead normal lives for years after the discovery of HIV infection.   Ã‚  Ã‚  Ã‚  Ã‚  The education about the transmission of HIV will also help to reduce fears. Many myths abound about how HIV can be contracted, and this uncertainty of fact vs. fiction is a source of fear for many children. HIV is a blood-borne disease. This means that it can only be transmitted by exposure to blood of an infected person, or by several body fluids that contain blood products, such as semen, vaginal secretions, or breast milk. The virus must also have a way into the recipient, such as through a break in the skin, or through mucous membranes. Simply skin to skin contact with an infected person is not enough to cause an exposure, unless there is: a) a body fluid

Essay --

McKenzie Bumgarner Mrs. McGillivary 8th Science 18 December 2013 Today floating is important. Boats float in the ocean, boats can be used for fun and also for delivering things over sea. There are many factors that contribute to floating. Such as density, buoyancy, solution, solvent, solute and many other things. Density is â€Å"Is a measure of mass per unit of volume. Density is what helps make things float, anything that has a density less than one it floats. The more density the object has, the higher the mass per volume. For example, take a sponge, most of the artificial ones are made out of foamed plastic. Therefore sponges hold or contain a lot of density. If you were to take a sponge and melt it into a plastic soup without the bubbles, it will stay one pound but it will become much denser. Density is probably the most important thing thats needed in order for an object float.1,000.00 kg/m ³ is the equation for the density of water.(chemforkids.com) Buoyancy is the ability to float. â€Å"Buoyancy is first and foremost, a force.† buoyancy moves things in an upward movement....

Leadership of Richard Branson Essay

Richard Branson, the founder of Virgin Group has been a household name in the United Kingdom for over twenty years. He is well respected in the business world. He is the founder of the Virgin Group, which is known for many different things such as cell phones, record labels, airlines and many more. â€Å"Branson is also known for his unique character and leadership styles, one who is not afraid to take risks, and believes that people are the foundation to his company’s success. If I were to first characterize his leadership style I would say he is definitely a democratic leader. He truly feels that getting other peoples input and listening to what people have to say are a core value to him. He carries a notebook in his pocket all the time just in case he hears something interesting from people that he interacts with on any level. Whether it be an employee, friend, business partner or complete stranger, for him he knows that good ideas can come from anywhere and anytime (Leade rship Styles, 2006).† According to Psychologist Kurt Lewin, democratic leaders make the final decisions, but they include team members in the decision-making process. They encourage creativity, and people are often highly engaged in projects and decisions. As a result, team members tend to have high job satisfaction and high productivity. This is not always an effective style to use, though, when you need to make a quick decision. The business dictionary website corresponds in its meaning of a democratic leadership style stating that the style involves a team where all persons are included in the decision-making process as well as the procedural course of action. According to an article in Entrepreneur, there is almost nothing Richard Branson won’t do to promote his company. As eccentric as this plights may be, they have made Virgin one of the best-known and most popular brand names in the world. The article goes on to explain how his strange business and managerial strategies have created a $5 billion empire. Richard Branson has also been referred to as a visionary leader. The visionary leadership style is described as â€Å"a big-picture thinker who sets clear standards and inspires with a sense of shared mission, the visionary leader can be overbearing (Blustein, 2013).† When asked about his  leadership style, Richard Branson says he makes sure he is surrounded by team builders who can make sure that the needs of individual employees do not get lost in the pursuit of a grand vision. He also says to think twice before showing the smart people who work for you how much smarter you are (Blustein, 2013).† Emotional Intelligence is defined as â€Å"skill in perceiving, understanding, and managing emotions and feelings, awareness of one’s own emotions and moods and those of others, especially in managing people, an awareness of and ability to manage emotions and create motivation (Dictionary.com, 2014).† Richard Branson is an example of emotional intelligence in practice. In 2003, the commercial successes in the highly competitive and volatile Australian Aviation Industry, with the launch of Virgin Blue’s corporate existence, the company has achieved 30% market share of the Australian domestic air travel market and is due to fl oat on the Australian stock exchange at a capitalization of billions. Branson’s leadership capability characterized by emotional intelligence, has been evident through his ability to relate to motivate and unify staff from this industry at a time when many airline employees were disillusioned and skeptical in a third airline’s ability to successfully operate in the Australian market (Carlson, Voola,& West, 2004).† This shows how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of the multifaceted organization that is Virgin. Richard Branson is known to motivate employees by encouraging all employees to apply for jobs at other Virgin companies that they find interesting. In recent years, a few Virgin companies have provoked as a result; we often refer to them as our â€Å"shot in the arm† companies. They show customers and employees what our business stands for, and often inspire our teams at other businesses to try new challenges. Another way Branson keeps employees engaged is by inviting them to take part in company events, like the Virgin Mobile Live Free fest, a free music festival held every year to raise money (through donations) for homeless young people. Along with giving employees a chance to give something back to the community, the festival allows an opportunity to say thank you to customers and staff by providing them with the chance to enjoy themselves for free. The sense of fun unites the businesses reminds employees of what the company stands for. In some ways it’s easier for a large organization like Virgin to embark on such projects,  but with a little inventiveness and resourceful thinking, other business owners might come up with shot-in-the-arm schemes of their own (Entrepreneur, 2012). Maintaining a focused and motivated staff can be a difficult task for employers to master, especially during harsh economic times and with stretched resources. Branson recently held a series of talks for employees, where they were encouraged to engage and debate different subjects. The exercises were held on a tropical island in the Caribbean. Every company does not have the luxury of taking their employees off to a tropical island, that doesn’t mean there aren’t ways to get minds focused and engaged. If one is trying to grow a diverse, creative team, it is not necessary to take employees to the Caribbean to keep them learning. Branson has suggested inviting guest speakers to the office. â€Å"Go to events focusing on topics that are not strictly related to your industry and bring some of your employees along. He advises, one of the best ways to learn is by taking team members out of their comfort zone and embracing new ideas, results will yield. Focusing on a topic ou t of the norm can bring renewed vigor to everyday activities (Preston, 2013). My assessment of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders in the traditional sense of writing a mission statement, he has failed. However, I believe that actions speak louder than words, and with that said, Richard Branson has done an outstanding job in showing his mission statement. In an interview with Entrepreneur Branson says, â€Å"Many business management experts would argue that a mission statement should be your company’s cornerstone, inspiring and informing your employees in the years ahead. I can’t agree. The Virgin Group does have a mission statement — one that is brief and to the point. In general, there is too much importance being placed on such statements, but it is interesting to see how they reflect common missteps in business, for example Enron. Before the giant energy company went bankrupt in 2001, ruining the lives of tens of thousands of employees and investors, its vision and values statement was â€Å"Respect, integrity, communication and excellence.† While some mission statements consist of one vague statement, others are too long, which may reflect management’s lack of understanding of what a company really does. Branson goes on to say that if Virgin had to put their mission statement on a coat of arms, it would probably say something  like, â€Å"Ipsum sine timore, consector,† which very loosely translated from the Latin means, â€Å"Screw it, let’s do it (Entrepreneur, 2013)!† There are four steps to evaluate whether Richard Branson’s leadership style is a good fit for me as a manager: Determine my leadership style Assess the organization’s culture Define my expectations in a leader Learn about Richard Branson’s leadership style and whether or not it meshes. Asking the following questions about the organizational culture can help clarify what type of work environment the organization offers: Work style: How does our work done? Collaboratively? Independently? A combination? How are decisions made? Consensus-driven? Authoritatively? How is communication? Verbally or in written form? Directly or indirectly? Voicemail, email, or in person? What are meetings like? Serious? Lighthearted? Tightly or loosely structured? Professional opportunities and advancement: What types of people tend to do well here? Individual contributors? Team players? People who are proactive or more responsive? How is the structure? Hierarchical or flat? Centralized or decentralized authority? Clear reporting structures or matrix? How people who do well rewarded? What happens when people don’t perform well? I conclude that I would be successful working under this type of leader. William George, a Professor of Management Practice, Henry B. Arthur Fellow of Ethics, at Harvard Business School says the most successful leaders will not necessarily be those with the highest IQ. He says they will need to be intelligent, cultured, and emotionally intelligent. â€Å"According to George, additional characteristics of a successful global leader include: An intellectual understanding of the global business context. The capacity to simultaneously develop a global and local perspective. Being able to overcome the dominant thinking at headquarters. A knack for cross-boundary partnering. A self-awareness and self-assurance when it comes to one’s values and sense of purpose The ability to develop networks that are internal and external to the organization. George goes on to say, â€Å"Ultimately, a global organization is measured by how well the diversity of its leadership reflects the diversity of its customer base and well that leadership can leverage the skills of teams working around the world (Hanna, 2012).† In my opinion, Richard Branson fits the bill as a global leader. â€Å"Sir Richard Branson is among the latest crop of billionaires who have promised to donate at least half their fortune to charity. The Virgin Group founder, who is worth more than $4bn, has added his name to the Giving Pledge campaign set up by U.S. investor Warren Buffett and Microsoft founder Bill Gates. In their pledge letter, Sir Richard and his wife Joan said they wanted to use cash from the company to create ‘a healthy, equitable and peaceful world for future gener ations to enjoy (Tomlinson, 2013).† My prediction is Richard Branson will be an even bigger success than he is now. He has pledged to give away half his Virgin fortune to make a difference in the world. It takes a real leader to make such a sacrifice for others. References (2006, 05). Leadership Styles: Richard Branson. StudyMode.com. Retrieved 05, 2006, from http://www.studymode.com/essays/Leadership-Styles-Richard-Branson-88459.htmlBlustein, A. (2013). What kind of leader are you?. Inc, 35(8), 58-59. Carlson, J. Ranjui, V. & West, A. (2004). Emotional intelligence and competitive advantage: examining the relationship from a resource-based view. Retrieved September 6, 2014 from http://onlinelibrary.wiley.com/doi/10.1002/jsc.664/abstract Hanna, J. (2012). Developing the global leader. Working knowledge the thinking that leads. Harvard Business School. Retrieved September 6, 2014 from http://hbswk.hbs.edu/item/6967.html Kets de Vries, M.R. (1998). Charisma in action: the transformational abilities of Virgin’s Richard Branson and ABB’s Percy Barnevik. Organizational Dynamics, 26(3), 7-21 Tomlinson, S. (2013). Stuff does not bring happiness’: Sir Richard Branson pledges to give away half his Virgin fortune to make a difference in the world. Retrieved September 6, 2014 from http://www.dailymail.co.uk/news/article-2281792/Sir-Richard-Branson-pledges-a way-half-Virgin-fortune-make-difference-world.html#ixzz3CmVyTGEc

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Administration and Related Streams How To Use The Business Report Template (version 1. 0) Formal business reports are prepared in a different format than essays or other academic assignments. Preparing professional reports, and proposals, will help you communicate your ideas to your employers while also adding to your value as an employee. This is an important skill to develop and practice while here at Centennial. Business writing should involve three key steps: Planning Writing Completing Planning: Analyzing the situation or topic.Defining the purpose, the â€Å"business problem† or opportunity' that a report may address. Formulating a main message for your report – often this involves proposing a solution or response to the purpose. Developing an audience profile. Gathering information. In other words, primary and secondary research, as required. Organizing the information: Creating an outline or structure for the key points that need to be expressed. Writing: Adapt ing to the audience. Developing a tone or style that is sensitive to audience needs while projecting and protecting your organization's image and/or brand.Composing the message: Follow the outline prepared earlier, using carefully instructed paragraphs and sentences. Identify or create any visual or graphic representations of data that you want to use. Completing: Revising: Proofread and edit for spelling, grammar and typographical errors. Re-write for conciseness and clarity. To assist you with the formatting of such documents, we have prepared a template that you can use to guide you through the report preparation process. Download the template. Save one â€Å"master † copy to use again in the future.Save a new copy with a new file name that reflects your report or assignment. Instructions are given and highlighted in yellow. Read all instructions and delete them when you no longer need them. Replace all other elements (titles, headings, sample text, etc. ) with YOUR conten t, as instructed. When you finish using the template, the final document should contain your own original work, formatted as a standard business report. All instructions or examples given in this template should be either deleted or replaced with your own content.Instructions for the cover page: The next page is a cover page and contains the report title (mandatory), a subtitle (optional) and information on the author, the intended audience (in this case, a roofless), and the date it was prepared. Every business report should have a title that reflects its content or â€Å"main message†. The title should be in the same font as the body of your work, but at least twice as large as your regular text. It should be centered, bold, underlined and should appear about one third to halfway down the page from the top.Depending on the nature and content of the report, you may decide that a subtitle is appropriate. For example, a report about recycling in Toronto might look like this: R ecycling In Toronto Saving The City One Plastic Bottle At A Time Titles do not require punctuation, although you can use a colon at the end of the title if you decide to use a subtitle. This is optional. Guidelines regarding fonts and font sizes: Use either a simple sans serif font (Ariel, Calamari, OTTOMH) or Times New Roman (a simple serif font). Regardless of which font you select, use the same font for the entire document.Do not use italics at any point in your report. Use the following font sizes and configurations: Cover Page Title: 22 point, bold, underlined, centered Cover Page SubTitle: 16 point, centered Headings: 16 point ,bold, underlined, centered Subheadings: 13 point, bold, underlined left-justified Body text: 1 1 point DELETE THIS PAGE BEFORE YOU HAND IN YOUR WORK! The Title Of Your Report The Subtitle of Your Report Your Name Your Student Number Professor's Name Course Name Course Code Date Submitted Executive Summary Instructions: The heading â€Å"Executive Summa ry' is standard and should remain unchanged on this page.An Executive Summary is the last item that an author prepares when writing a business report. It should contain NO MORE than three paragraphs, each with three or four sentences. The Executive Summary should never exceed one page. Paragraph One: Introduce the topic of the report. Paragraph Two: Discuss the main problem(s) that the report examines. Paragraph Three: Review, briefly, any conclusions or recommendations that the report offers. A reader should get a reasonable representation of the overall content from reading these three paragraphs. Table of Contents These page numbers are provided as samples.Use the real page numbers for your report. Put actual headings and subheadings as per your actual report. Introduction First Topic Heading Subheading 2 Second Topic Heading 3 Third Topic Heading 4 Recommendations Conclusion References 5 Appendices 6 Appendix One 7 Appendix Two 8 – Title Appendix Three – Title 9 Ap pendix Four – Title 10 The Table of Contents shows the reader where to find specific content areas. If you have prepared a strong outline prior to writing your report (highly recommended), the headings, subheadings and other information should be easily available and clearly organized.This example shows three headings and two subheadings for each, however this is Just for the purposes of this example. There is no set amount for these elements. Use as many of each as you feel are appropriate to construct a omelet report. Insert the accurate page number for each corresponding element. It is often best to construct this table of contents after all content is prepared and edited. This will allow for fewer revisions to the table of contents. The appendices show any data tables, charts, graphs, or visuals that you refer to within the body of the report.Such visual material should appear at the end in an appendix rather than taking up page space within the body of the report. A note about page numbers: The first page of the report is the page that follows this table of contents and should notation a few introductory paragraphs to the topic, followed by the first major topic heading. However, the first page NUMBER should appear on page two. It is standard to leave the page number out on page one. Introduction Marketing has been changed dramatically for last fifty years. Nowadays it consists of many different and complex tools for every particular type of business.With constant changes technological progress, in the way consumers communicate personally and professionally, marketing is a moving forward every day. Now, it happens online, offline and everywhere in-between. With the prevalence of social media, mobile internet connections and on-demand information, the 21st century presents a new challenges and opportunities for marketers. To understand these challenges and opportunities could be extremely important for success of marketing campaigns and, as result, for businesses in 21st century.Furthermore, modern marketers should understand how to solve particular challenges and how to use particular opportunities as effectively as possible. Challenges The marketing profession is going through a major transformation. Traditionally, marketing focuses on three key responsibilities: understanding the customer, how ND where to market and building the brand promise. These responsibilities are now transforming into new dimensions that require marketers to function and collaborate differently.We are talking about the new marketing imperatives of understanding the client as an individual, having a clear view of the client experience Journey or the systems of engagement and lastly, integrating the company's culture and brand to be authentically one. With today's Big Data, a marketer has the potential to transform his/her role and use the new insights to drive strategic decisions for growth and nominative advantage. Big Data-?the enormous volume, vari ety, veracity and velocity of data being produced-?holds tremendous potential for the marketing function.With the right marketing mix, marketing professionals can use Big Data to better understand individual customers, predict their behaviors, create tailored interactions and maximize the value of each interaction. Gone are the days where we Just talk about understanding markets. We have moved onto a smaller rabbit hole that promises much more. Marketers now need to understand each customer as an individual. Subheading Sample text Lore pipes dollar sit met, constructed advising elite. Vestibules magna Guam, actor at congou neck, Venetians a fells.UNC ornate, veldt AC tincture pollutant, sapiens veldt consequent null, id dismissing est. Eros et risks. Vamps consequent arc trustier risks ornate a frangible NIST consequent. Queues at trustier Eros. Duds sit met Eros seed UNC consequent mantis e vitae Guam. Annual facilities caulis torpor id plainer. In plenteous NIST quiz risks lifelin e placemat. Name AC malamutes magna. Present trustier seem AC pipes subscript a ornate Guam ultraists. Suspensions at arc NIST. Ut veil dodo mass. Anne get pipes Eros, quiz plenteous unique. Team consequent valuate purrs, et posture urn lacing non.Prior torpor NIST, lacing a bacchius condiment, dictum e Mauritius. Morbid veldt pipes, lifeline subscript rhombus in, element get urn. Vamps seed felts et est. commode aliquot. Present quiz urn ante. In seed dud dodo, advising moll's ague. In biennium nib UT pipes lacing UT lusts lacks valuate. Queues get meets unique. Mauritius commode mass e elite saddles UT clique's Just vestibules. Passels simper pipes sit met dollar facilities a frangible tells tincture. Team at magna lore, UT rut elite. Suspensions siestas consequent Eros, et interned fells placemat UT.Anne UT lacks elects, vitae dictum lacks. Present AC NIST Adam, id vestibules lacks. Annual constructed, Leo neck imperiled plenteous, NIST risks Venetians null, quiz tempts meets dol lar dismissing seem. Anne vitae clique's torpor. Morbid seem dodo, solicitude seed portion at, lampooner sit met Adam. Plenteous turnips UNC, Verviers veil malamutes in, caulis in magna. (Argentina 2006) The major difference between a â€Å"business report† and an â€Å"essay' is that a business port clearly divides its content into logically flowing topic areas, divided by headings and subheadings.These should ALWAYS correspond to a properly prepared outline – something that makes your task much easier. Use as many headings / subheadings as make sense for your report. There is no standard regarding the number of paragraphs or sentences per paragraph, although most paragraphs contain – at minimum – three sentences. Use as many or as few as make sense for what you have to say about your topic. Please note: A heading or subheading should NEVER appear in the last 15% (I. E. At the bottom) of any page. In such a case, leave white space and start the next sec tion at the top of the next page.In-Text Citations: For all ideas, quotations or content, use standard PAP in-text citation format of the author's name followed year of publication. (Argentina 2006) The reader should then be able to refer to your reference page to find where you sourced your specific material. Opportunities Wide range of marketing tools With today's development of the Internet, new marketing tools appear every year or even every month. Improvement of old technologies is happening too. Because of that marketers can use a huge number of marketing tools now.Beginning from advertising in magazines and continue to the promotion in the Internet, social networks. Obviously, it gives new opportunities for businesses and for people around. Cheap marketing Vamps seed felts et est. commode aliquot. Present quiz urn ante. In seed dud dodo, advising moll's ague. In biennium nib UT pipes lacing UT lusts lacks valuate. Queues get meets unique. Mauritius commode mass e elite saddle s UT clique's just vestibules. Passels simper pipes sit met dollar facilities a frangible tells tincture. Team at magna lore, UT rut elite. Suspensions siestas consequent Eros, t interned fells placemat UT.Anne UT lacks elects, vitae dictum lacks. Present AC NIST Adam, id vestibules lacks. Annual constructed, Leo neck imperiled plenteous, NIST risks Venetians null, quiz tempts meets dollar dismissing seem. Anne vitae clique's torpor. Morbid seem dodo, solicitude seed portion at, lampooner sit met Adam. Plenteous turnips UNC, Verviers veil malamutes in, caulis in magna. Maximize each engagement Customers are individuals. To be a successful marketer, one needs to go beyond broad customer segmentation to determine individual preferences and anticipate individual behaviors.By understanding each customer as an individual, one can develop highly targeted promotions, determine the next best action for each individual and deliver a tailored experience-?one that improves outcomes and increas es return on investment (ROI). Social media sentiments are crucial especially for business to consumer (BBC) enterprises. Collecting and analyzing the content from social media must be a top priority. The volume of social media content is staggering: Every minute, there are some 1. 7 million Faceable posts, a third of a million tweets, plus some 2. 8 million Youth views, according to Delano Digitalis 013 Social Media Trends.In the Philippines, social media is changing the way the Filipinos do things in general. Going by the numbers from Sociological, one of every three Filipinos is on Faceable. Big businesses are cashing in on it and there's no sign that it's going to slow down anytime soon. To make a point, in May 2013, ABS-CAB Integrated News and Current Affairs (INCA) tied up with IBM Philippines to utilize its deep big data analytics expertise and patented tools in analyzing public interactions on social media that helped made better sense of the social media activities in the r ecent mid-term elections.Faceable is Just one of the many channels that offer marketers routes into the psyche of a customer. As the number of customer channels increases, delivering a tailored experience across all channels is a must. Whether a customer engages-?in person, via telephone calls or comments via Twitter or on Youth, the need to anticipate what the customer wants and then make the most of each interaction is crucial. Improving marketing effectiveness An effective marketer seeks to sustain interest, generate qualified lead and goes on to convert an inquiry into a new sale-?while making the most of the marketing investment.In the past, many marketing campaigns fail to generate actual sales. The good news is, today's advanced analytics has the potential to maximize the value of Big Data and transform key marketing functions. Employing big data analytics for behavior analysis, for example, enables marketers to explore a broader range of customer information than previously available, detect patterns in prior behavior and more accurately predict future behaviors. As a result, marketers can determine the next best action, better target promotions and increase the effectiveness of advertising campaigns.The valuable customer information that marketers collect can be used not only to improve marketing but also to enhance product development. By sharing emerging trends and real-time feedback gathered from social media and other sources, marketers can make a valuable contribution to successful product development. Moving from traditional marketing strategies to more data-driven approaches that employ advanced analytics, marketers can optimize their audience, channel, content and yield. They can better target high-value customers, determine the best channels for reaching those customers, tailor the messaging and ultimately liver better results.Big Data is more than a simple matter of size; it is an opportunity to find insights in new and emerging types of dat a and content, to make your business more agile, and to answer questions that were previously considered beyond your reach. Until now, there was no practical way to harvest this opportunity. To sum it up, it is about bringing science to the art of marketing and realizing that things can be done smarter. In Conclusion pipes, lifeline subscript rhombus in, element get urn. Vamps seed fells et est. commode aliquot. Present quiz urn ante.In seed dud dodo, advising moll's ague. Plenteous turnips UNC, Verviers veil malamutes in, caulis in magna. Most business reports are written with the purpose of presenting findings and offering recommendations. When preparing the conclusion, you may wish to review the main points from the introduction (for example, re-stating whatever business problem you were examining) and suggesting what positive results might follow should your recommendations be followed. Argentina, P. A. , & Foreman, J. (2006). The Power of Corporate Communication: Crafting the V oice and Image of Your Business.New York, NY: McGraw-Hill. Hover's Online. (2007) Intel-company Capsule. Retrieved September 6, 2007 from www. Hoovers. Com/ Intel-corporation/–old_13787–/free-co-facets. XHTML. Porter, M. E. & Kramer, M. R. (2002, December). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56-68. Instructions – PAP Citation Style: The American Psychological Association (PAP) style is one of three standard formats used to cite works that have been used as research for reports and essays.ALL non- original ideas and content within a document MUST be cited or you may be legalizing – in other words, you may be presenting work that appears to be yours, but in fact is not. Your professor has the option to give a grade of zero for either the work, or the course, should a student be found popularizing. The best way to avoid this is to use PAP to cite EVERYTHING. Keep track of every article you read, every book, journal or website you use. Personal interviews with experts are great sources of information and must be cited in the text as well however do not need to be included in the reference page.PAP has the following attributes: Citations are formatted as hanging indents and appear alphabetically by author last name. Citations contain the following information (when available), IN THIS ORDER: 1 . Author last name followed by initials 2. Year of publication (in parentheses) 3. Title information 4. Publication information 5. Date retrieved or accessed (for online Journals and web sites) 6. Page range (for periodicals only) 7. URL (for online Journals and websites) The examples above offer three different types of citations for the reference page. There are dozens more that cover all possible situations.Examples can be found inline if you search for â€Å"PAP examples†, or you can refer to any reputable communications textbook for guidance. Appendix One – Title Chart Title List the source and the date here Put all visual materials into appendices that appear at the end of your report. Each page should contain only ONE visual. Change the title of the appendix here to reflect your work. MAKE SURE you properly label the data, and that you use an explanatory chart title. The source for the visual should always be listed, as well as a date. This is particularly important if you are using data that might be questioned or may be obsolete. Picture Title

Neem Oil

NEEM (Azadirachta indica) OIL USED IN AN OIL BURNER AS INCENSE MOSQUITO REPELLENT LEADER: OCAMPO, YSABELLA ASST. LEADER: BALASOTO, JANUS MEMBERS: ALLASAS, PATRICIA CASTANARES, JASON MIRANDA, CHRISTIAN NEEM (Azadirachta indica) OIL USED IN AN OIL BURNER AS INCENSE MOSQUITO REPELLENT INTRODUCTION Mosquitoes are well-known pests to the entire human race. Later in the 90s, they discovered that these arthropods are also carriers responsible for transmission of devastating diseases to mankind. They transmit diseases by feeding on blood from vertebrates, including us humans.As years gone by, many studied: the relationship between the mosquitoes and the diseases they carry; the possible ways of eliminating or preventing the spread by these diseases in areas observed to have a large number of victims. Mosquitoes thrive in moist and relatively warm environments just like what Tropical Countries are. Tropical Countries are home to most number of species of mosquitoes. Our country, the Philippin es, is among the Tropical Countries. Culex, Aedes, and Anopheles are among the most common species of mosquitoes and they carry a vicious disease namely Dengue, Malaria and Yellow Fever which can kill a human.These diseases are common yet deadly diseases to us and the number of victims are still drastically increasing. This leaves some authorities arguing whether mosquitoes are the most dangerous animals to mankind. The average life span of the female mosquito is three to 100 days; the male mosquito will survive 10 to 20 days, but we are not waiting that long for the mosquitoes to die for us to be safe. Neem oil is a natural substance extracted from the seeds of the neem tree (Azadirachta indica), an evergreen native to India.Long used in certain systems of traditional medicine (such as  ayurveda), neem oil is thought to offer a number of benefits when applied to the skin and/or hair. Neem oil contains several fatty acids thought to be beneficial to the skin, such as oleic acid an d linoleic acid. Some proponents also suggest that neem oil can act as a  natural insect repellent. Known as â€Å"azadirachtins,† certain compounds found in neem oil are thought to possess insecticidal properties. (Wong, 2012) In 1994 the the Malaria Research  Center  of Delhi, India tested whether kerosene lamps with 1% Neem oil can protect people from mosquito bites.For that test they burned the lamps in living rooms, and from 6 pm to 6 am caught the mosquitoes sitting on the walls and those attracted to human bait (i. e. volunteers). Neem oil clearly reduced the number of bites on the volunteers and also the number of mosquitoes caught. The protection was greater against anopheles species (the ones that transmit malaria) than against culex. A 1995 study at a field station at the Malaria Research Centre in Ranipur, Hardwar, India tested a mix of 2% neem oil mixed in coconut oil.They showed that applying that mixture to the skin provided significant protection from va rious mosquitoes. It worked best against anophelines, offering 96-100% protection. The malaria transmitting anopheles mosquitoes fall into this group. The numbers for other species were 85% for aedes (carries dengue fever), 61-94% for Culex spp. (can carry West Nile virus) and 35% for Armigeres. In 1996 the Malaria Research  Center  of Delhi, India did another field trial with kerosene lamps in an Indian village. Kerosene lamps with 1% Neem oil were kept burning from dusk to dawn in living rooms.They found that the lamps kept the mosquitoes out of the living rooms and that the malaria incidents of the population dropped dramatically (from about ten cases per thousand people to only one per thousand). Once the lamps were removed, the mosquitoes returned and so did the malaria. As for the safety of this method another 1996 study by the Malaria Research Centre in Delhi, India tested the effects of kerosene lamps with 1% neem oil. Clinical examination of 156 adults and 110 children did not reveal any major adverse effects after one year of exposure to 1% neem oil.This shows that depending upon  what species of mosquito you are dealing with, effectiveness of use varies. For malaria protection Neem oil is fantastic. If you combine the 96-100% protection rate of the home made mosquito repellent with burning Neem oil when sitting outside and wearing sensible clothing you are well protected indeed. A. Statement of the Problem. The number of victims of Malaria, Yellow Fever, and specially Dengue is drastically increasing as PIA or Philippine Information Agency has confirmed. B.Objective of the Study. This study aims to know if the neem oil used as incense added with herbs and other aromatic flowers will be an effective mosquito repellent. The main objective of this study is to know if our Neem Oil Incense along with other herbs will be enough to repel the mosquitoes from our skins and prevent them from biting us and for how long will it be able to repel the mosqui toes. C. Significance of the Study. This study is significant in solving problems relating the diseases brought by mosquitoes.The incense will repel the mosquitoes that carry diseases from the citizens living in areas with a large mosquito population. We will observe if the number of victims in a specific community will decrease once the incense is implied and used. Since our research is aiming if our Neem Oil Incense will be enough to prevent the mosquitoes from biting us, this shall help our community lessen victims of the notorious mosquitoes. METHODOLOGY A. The primary materials needed for this experiment are oil burner and neem oil. Sampaguita and lemon grass will be added to the neem oil to ensure an aromatic scent.The sampaguita and lemon grass does not necessarily affect the properties of neem in repelling the mosquitoes. B. Neem oil  is a  vegetable oil  pressed from the fruits and seeds of the neem (Azadirachta indica), an  evergreen  tree which is  endemic   to the  Indian subcontinent  and has been introduced to many other areas in the tropics. You can buy neem oil in Research Agencies like the International Rice Research Institute located in UPLB, Phil. The sampaguita’s and lemon grass’s juices will be pressed with 1 ml of water until their juices are extracted.The juices of sampaguita and lemon grass will be added to the mixture. This will improve the scent of the neem mixture. The mixture will be placed in the oil burner. We will light the burners for 6-10 hours. There will be 3 cages each having two hours of difference. Cage A’s burner will be lit for 6 hours. Cage B’s burner will be lit for 8 hours. Lastly, Cage C’s burner will be lit for 10 hours. We will observe if the number of hours the burner will be lit has a great effect in the â€Å"repellance† of the neem oil.Since we are aiming on how to repel mosquitoes, we should know first how to attract them in order to know how effective our research will be. We will lure mosquitoes by putting on sweet-smelling lotions or creams. Invest in floral-smelling perfumes. To mosquitoes, these products are sweet-smelling like blood. These fragrances cause the mosquitoes to associate their floral scent for a possible blood supply. And then, as said earlier, we will test each cage with different number of hours. REFERENCES: Ways on how to attract a mosquito.Retrieved from: (http://www. ehow. com/how_8264153_attract-mosquito. html) Reviews of Related Literature. Retrieved from: (http://www. terawet. com/Mosquito_Control_by_Neem. html) Diagram of Comparison. Retrieved from: (http://www. doh. gov. ph/sites/default/files/2012Den28WMR. pdf) Information about Aedes. Retrieved from: (http://en. wikipedia. org/wiki/Aedes) Information about Anopheles. Retrieved from: (http://en. wikipedia. org/wiki/Anopheles) Information about Culex. Retrieved from: (http://en. wikipedia. org/wiki/Culex)

Emotional health Essay

Since I am going into the field of psychology, community psychologists have interest in promoting systems change to improve the lives of individuals and communities. Systems change efforts frequently involve the implementations of reforms across a wide variety of organizations that make a system, as well as reforms with the individuals that compromise those organizational settings such as medical providers as well as individual. Domestic violence has increasingly been seen as a health care issue, beginning with immediate and long term physical and emotional health and well-being. Ideally, health care settings can provide an avenue for enhancing domestic violence intervention by reaching women with abusive partners and offering appropriate assistance. In many studies there has been evidence that domestic violence survivors support the practice of having physicians ask them privately about their abuse they have experienced. Screening for domestic violence typically begins with asking female patients about current or past experiences with physical or sexual abuse at the hands of their spouse, partner, or ex-spouse or ex-partner. National organizations such as the American Medical Association endorse routine domestic violence screening. Although screening has the potential to play an important role in successfully identifying and supporting victims, efforts to keep consistent screening by health care providers is often unsuccessful. Domestic violence is an issue that carries significant social stigma and has only recently been defined as a health care issue. Providers sometimes have a problem in their beliefs about domestic violence as a health care issue and screening as a health care practice. Providers may feel that screening is an invasion of patient privacy or that screening is unlikely to result in positive outcomes. Providers have indicated that they lack sufficient knowledge and skills to do routine screening. So if I would want to initiate help it would be with the medical community and community law enforcement, giving them the training to understand to help victims of violence. And I would definitely want to start with families, maybe in social services and in schools, in helping them to break the cycle of violence that has almost become mainstream America. Since this is a widespread epidemic all population should be made aware of this problem, it isn’t really a problem for just the poor or the rich. Reference: Rappaport, J. (1977). Community psychology: Values, research and action. New York, N. Y. : Holt, Rinehart & Winston.