4. Discussion and Analysis About the Link Between Business Intelligence and Web Analytics for Argos

COURSEWORK BRIEF This coursework is worth 60% of the tot up module marks available for this module. This is an private piece of work. You have been asked to review and provide a course of action for a large online retailer (www. argos. co. uk) as an single-handed sack analytics consultant. Your review should include an overview of the site, stating where and what entanglement analytics techniques and tools you could use. Indicating the rationale for this and how it could be used to visualize visitors behaviour, clickstream, and how to improve the websites success, exercise and disdain finis making.You should also include in your overview, a discussion about how Argoss business give-and-take can be linked to its web analytics data, providing a case for this based on pedantic theory. This coursework should take the form of a REPORT and should be no nightlong than 2500 words, excluding executive digest, tables, diagrams and references. It is expected that you provide acade mic support for your proposed solutions, discussions abridgment and recommendations. MARKING CRITERIA The cross criteria are the things that marks will be awarded against.They should not be seen as the building of the report nor expected headings of your report. Executive summary introduction 10% Analysis of the ARGOS wind vane site 20% Discussion and analysis about the link between business intelligence and network analytics for ARGOS 20% reservation recommendations/suggestions for the appropriate use of Web analytics tools in order to understand the visitors behaviour, improve the Web site usage and business performance 30% Conclusions 10% Choice of references mighty cited within the work 10%