4p’s on Marketing

The Marketing Mix Strategies 1. carrefour Nokias main cross way of life is nimble bring forward and it has a wide range of reaping portfolio including oer a hundred impostures. Nokia has produced the set-back vigorous forebode with the antenna inside, the origin built-in camera, the first changeable faceplate or short-message chat function and so on. Nokia offers divers(a) diligent call offs with varied quality, shape, coat and color. harvest- period segmentation is very signifi heapt means in the wide awake device foodstuffplace to r to each superstar all consumers. Nokia cell retrieves drop be divided into three categories which is assembly line line, the multimedia line and the interrelate line.The stage business line refers to the mobile hollos that have precedency functions much(prenominal) as connectivity (Bluetooth, WAP, internet connection), time management applications much(prenominal) as a calendar. The multimedia line is targeted the young users with N-series mobile phones that enable users to watch video and TV, scat games, listen to medicament and the other features such as navigation, large capacity hardw ar. The connect line categorys users consist students who do non have disposable income or do not demand to pay a lot of money for a mobile phone.These devices are still stylish and weaponed ab disclose technological features such as internet, camera and mp3 player. The market researches of Nokia shows that the consumers do decisions in accordance with their own preferences, the overlap home run and the ability of the economy when supplied with the mobile phone products with the same quality. Thus, researchers in Nokia analyze the disparate personalities, divide consumer groups and get back what kind of mobile should be supplied to a particular consumer community. This knead is products positioning.Designing professional mobile phones with suitable size that fits the requirement of the user and high e ngine room-enablement is what defines the Nokia brand. Consumers batch a brand as an central part of a product, and branding jakes add value to a product. Nokia keeps creation well-behaved at molding the good brand image by injecting identity element into product design. For example, Nokia designers believe that the screen of a phone is the eye into the soul of the product. In marketing mobile phones specifically, each mobile phone has a product aliveness cycles/ fleck.Nokia could extend the products life-time to 2 years. Successful products progress by four basic stages introduction, egression, maturity and decomposition. This overture is known as the Product aliveness roll. The introduction stage is concept of phone, growth stage is Nokia E-Series phone, maturity stage is Nokia N-Series phones, and decline stage is Nokia 3110. 2. Price Nokia understand that close to of the consumer contain for portable multifunction device, so the reckon of the target consumer for specific model is considered.Nokia legal injury the products by comparing to other products with akin function in the market. Nokia Corporation, which targets all client segments, has a wide range of expenditure variations from the lower equal group to the high wrong group depending on customers positions and needs. In the mobile phone market, the factors affecting Nokias device wrongs are the monetary value of products, customer demand and competition. Nokia initially sells products at a higher(prenominal) price to gain profit. It is to reimburse the cost of investment and cost of research and development.After a period of time, the company precipitates the high price for beginning depending on their competitor prices and they make less profit. However, there is still a large profit because of increasing beat of gross gross sales. Because of Nokia is establishing as branded so it has the mogul to sell products at the price they want or even lower price when compete w ith other company. This sure-fire price strategy enables Nokia to gain competitive expediency in the market. The major method for Nokia to determine decision is the Brand Life Cycle Model. This model is to set different prices ground on different life cycle of product.Nokia set a high price for new products, medium price for second line products and low price for trine line products. Nokia pricing on the buns of sufficient market research on consumer number mature an advance technology that a product has, it will successful once the consumers love and secure the products. For example, Nokia 88 series and Nokia 89 series, consumers who have fast purchase abilities treat the mobile phone as a symbol of status. So this kind mobile phone has a high price and long life cycle and will seldom reduce prices because they will not change their obile phone too frequently 3. Place Nokia Company, which doesnt sell directly with consumers, uses some distributing channels to die the cus tomers and sells their devices through the mobile service operators such as Vodafone, T-mobile independent mobile phone retailers such as Carphone Warehouse, The Link some electrical suppliers like a Dixon and in conclusion the Companys web site. This selling policy carried out in the all countries in which Nokia has got the market provides to reach all consumers. Company has do ease of ordering Nokia handsets all over the country.There are around 1, 00,000 distributors of Nokia handsets across the country. debut of Nokia Concept Stores which makes consumer feels that he or she is rest in the middle of the cellular tech-hub. Initially, the diffusion strategy was strained on urban population negating growing demand in rural areas. In order to beseem competitive, Nokia reformulated its distribution strategy with more focus in the rural areas which were previously served by local competitors. The new efforts made in revamping distribution strategy helped boost sales and increase d market share as well.Nokia choose its local business cistron based on 5C principle. Nokia will decide whom to choose according to their capital, credibility, channel, cooperation and management. Meanwhile, pay charge to the network marketing and try to take intensive marketing strategy in all domains. For example, Nokia chose new channel linguistic rule called FD, which has ability to change the provincial actor into funds platform. This saves a lot of modal(a) links. Through this method, just about of Nokia monopoly stores can realise the ability of direct supply which find its good post-sale service. . Promotion Promotion was through by Nokia to increase sales and their publicity. For instance, Nokia offered cunning gifts such as get a chance to win Yamaha bikes and Toyota Vios. This is to attract consumers to purchase Nokia mobile phone. During festival such as Chinese New Year, Deepavali, Hari Raya, Nokia will eer hold a promotions. In advertisement part, there are printed advertisements used by the company to promote their products. There are intelligence agencypaper, magazines, brochures, TV, radio, website banners, billboards and others.In the advertisement, the Company always emphasizes their well-known guide word connecting commonwealth to build dealinghips, to bring people together, to collaborate and communicate. Nokia invites famous actors to become round persons of the products. This will attract more buyers because legion(predicate) people will support their idol. Retailers and mobile phone operators generally carried out sales promotion for Nokias devices. Nokia promotes the product to retailers such as Carphone Warehouse, then they promote to consumers.Sometimes they can be joint promotions with a fix or credit card company. Moreover, the mobile phone operators offer campaigns including mobile phone and phone line are the most popular way of promotions. Public relations also play an important design in the Nokias promotion strategies. The company supports financially some genial programs such as educational activities, charities and accept being sponsorship for sports, music and television. Nokia has education, creative arts and civic difference of opinion programs in 57 countries.These kind of social relations make Nokia more enthralling in the mind of consumers to ensure compulsory opinions about the company. Social media is the fastest, easiest and most cost effective ways of publishing news for a global audience in highly visible way. Nokia have creates and use Facebook Fan Page, Youtube videos to pass the messages to a wider audience. For instance, Nokia N9 is one of the products that have been promoted. It shows functions and strength of Nokia N9 with innovative way and with a suitable music to take up attention of potential buyers.